Tendencias de diseño web 2010
Tener una página web, pertenecer a una red social o ser administrador de un blog se han convertido en un denominador común dentro de la sociedad actual.
El marketing digital ha experimentado algunos cambios en lo referente a oportunidades de negocio y publicidad, por lo que se está enfocando cada vez más a las redes sociales, además, los usuarios están aprovechando estos recursos para dar a conocer su marca personal o bien el producto que están promocionando.
Estas son algunas nuevas tendencias de diseño web, que te serán muy útiles para que tu página sea más atractiva y consigas mayor tráfico.
Tipografía
Utiliza fuentes que llamen la atención, sin que esto signifique perder la línea de tu página. Las fuentes más formales como Times New Roman o Arial, son demasiado sistemáticas y, por lo tanto, no atraen la atención del usuario. Los diseñadores web se están centrando en descripciones tipográficas, diferentes fuentes y cuadros de texto. Utiliza fuentes más informales, como Trebuchet MS o Comic Sans y te recomendamos también variar el tamaño de las fuentes para que sea aún más llamativo.
Imagen
Evita usar imágenes y gráficos tradicionales, opta mejor por las que son más sencillas, pero a la vez modernas.
Contenido
La gente busca salir de la rutina y muchas veces una página web, es su escapatoria. Por eso, la tendencia es armar artículos cortos, fáciles de leer y con información concisa.
Lo primero que ven
La parte más importante de tu página se localiza en el área superior izquierda, ya que es justo ahí donde se fija la vista en cuanto entras a un sitio. Por eso te aconsejamos que ubiques el “about us”, o la introducción a tu sitio, en un recuadro cercano a esa área de manera que sea lo primero que lean tus visitantes. Intenta que el texto no sea muy extenso, para que logres captar la atención por completo.
Sencillez
El tiempo es un factor importante que la gente toma en cuenta cuando visita tu página, y prefieren leer la información rápidamente. Por eso te sugerimos que el diseño sea minimalista, este es un ejemplo:
Incluye elementos de Social Media
Si estableces enlaces con redes sociales y nuevas aplicaciones ayudarás a los usuarios a construir comunidades entorno a productos y otras asociaciones. La mayoría de la gente busca conectarse con personas afines a sus intereses con los que pueda intercambiar información e ideas útiles para su vida o negocio.
Fondos blancos
Facilitan la visibilidad del usuario y le permiten encontrar la información que buscan de manera más rápida. El blanco, es el color más limpio, por lo que si colocas una imagen o un texto sobre éste, resaltará. En ocasiones, lo más sencillo es la clave. Sino, pregúntale a Apple:
Iconos
Intenta que el tamaño sea los suficientemente grande como para que el usuario los localice rápido. Suelen darle un toque moderno a tu página, además de ser una herramienta muy útil para quien te visita.
Dinamismo
Puedes agregar pop ups a tu página que la hagan ver más limpia, además de que logran enfocar la atención del usuario hacia el contenido, ya sea texto, imagen o video.
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