6 ingredientes esenciales de un video viral
En términos de marketing digital, un video viral suele ser una de las herramientas más poderosas para la promoción online. Existen en la red cantidades impresionantes de material de este tipo, y aunque todos son distintos tienen puntos en común que son los ingredientes adecuados para que logren ser exitosos y si se le añade un poco de suerte, se tiene como resultado la receta perfecta para lograr el máximo impacto de su difusión.
En el siguiente artículo te hablaremos de los ingredientes que consideramos adecuados para garantizar el éxito de un video viral.
1.Creatividad
Este es el punto número uno, porque si no existe tal entonces no hay nada que hacer. La lluvia de ideas suele ser muy productiva. Piensa en situaciones y escenarios nuevos que logren captar la atención del público. Puedes intentar irte por el lado de buscar nuevas utilidades que se le pueden dar a tu producto, algo fumado pero divertido.
Es importante que siempre tengas en mente relacionar el contenido con el producto. Que el ser creativo no te lleve al extremo de olvidar este punto, porque entonces no lograrás la identificación de tu audiencia que finalmente es para lo que estás trabajando.
2.Naturalidad
En su mayoría los virales con mayor éxito suelen ser de situaciones espontáneas en las que alguno de los personajes interactúa con algún producto. Esto suele ser un elemento que provoca consonancia cognocitiva y por lo tanto conquista a la audiencia. Suele funcionar más que una animación o simulación.
3.Factor sorpresa
El factor sorpresa es el “argumento” del video lo hace mucho más interesante que una sucesión de situaciones previsibles.
4.Tampoco exageres
Aunque en un momento dado tu propuesta sea entorno a una situación inverosímil, es importante que no mientas ni exageres en torno a las propiedades de tu marca ni en el argumento del mismo.
5.Sentido del humor
Estarás de acuerdo que cuando un video te hace reír eres el primero en compartirlo con tus contactos. Los videos simpáticos son mucho más viralizables que los promocionales, además suelen ser más recordados por la audiencia precisamente porque les provocó una reacción positiva.
6.Objetivo
Tu principal objetivo debe ser crear presencia de marca y perdurar en la memoria popular por mucho tiempo.
Para crearlo puedes apoyarte de infinidad de recursos, una de las propiedades más especiales de Internet. Por ejemplo, a través de tu sitio web puedes invitar a tus visitantes a participar enviando imágenes, sugerencias o cualquier tipo de material que después tu puedas editar y transformar en una gran idea.
Toma en cuenta que para realizar un viral no es necesario hacer una gran inversión. Si tu idea es lo suficientemente creativa, pero cuentas con pocos recursos, no te preocupes eso no detendrá el éxito que tu video pueda tener. Incluso puedes intentar grabarlo con tu celular, editarlo y lograr algo realmente creativo.
Artículos relacionados:
Trackfilm, el sitio donde puedes convertirte en héroe
Sitios para descargar videos
Los 10 virales más vistos de la historia
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