Sitos para crear tu email marketing
El email marketing es uno de los canales más efectivos de comunicación, así como también una herramienta muy útil para hacer marketing viral.
En artículos anteriores te hemos dado algunos consejos para la creación de los mismos, de manera que te sirvan para mejorar tu estrategia de marketing digital.
Existen varios sitios que te pueden ayudar a diseñar y mandar este tipo de correos, y en el siguiente artículo te hablaremos de algunos de ellos.
Mail Chimp
Este recurso ofrece funcionalidades de Social Media y 2.0 que pueden ayudar en sus campañas de marketing en diferentes canales. Si apenas estas iniciando tu campaña y no cuentas con los recursos para poder pagar este servicio, Mail Chimp te da la facilidad de mandar hasta 500 mails de forma gratuita, una buena forma de empezar ¿no crees?
Estas son algunas de las funcionalidades que tiene:
1.Integración con herramientas de 2.0 y CRM
2.Creación de Emails usando el RSS de tu blog
3.Integración con Google Analytics
4.Share This – compartir el email con tus seguidores y amigos en las diferentes redes sociales.
5.Capacidad de crear emails para las plataformas móvil como el iPhone
6.Enviar a un amigo
AWeber
AWeber es un pionero del email marketing. Es importante mantener una buena relación con tus clientes y prospectos, por lo que esta herramienta te será de gran utilidad.
El plus que te ofrece este servicio es la capacidad de crear un número ilimitado de campañas de autorespuesta, junto con un número ilimitado de mensajes que puedes enviar tanto de forma programada como en cualquier momento que tu quieras.
Los precios varían según el número de suscriptores que vayas adquiriendo, empezando por 1 dólar.
Además te permite segmentar a tus contactos, de manera que puedas mandar información específica a clientes específicos.
Para saber que tan efectiva resulta una campaña, es necesario consultar estadísticas y AWeber cuenta con esta función: conoce quiénes abrieron tu correo y quiénes no, los links a los que se les dio clic y qué clientes lo hicieron, los ingresos obtenidos y quiénes de plano se dieron de baja.
Campaign Monitor
Desarollada en Flex, Campaign Monitor permite una visión global de toda la información relativa a las campañas de manera rápida e intuitiva. En 2008 ganó el premio como una de las mejores 10 interefaces de usuaruo.
Campaign Monitor ofrece servicios a los profesionales de agencias y departamentos de diseño, gracias a las aplicaciones con las que cuenta, que le permiten al usuario llevar el control de manera sencilla. Campaign Monitor te ayudará a posicionar y maximizar tus campañas publicitarias de manera rápida y sencilla.
Crea y diseña tus platillas, o permite que tus clientes entren y construyan la que mejor les venga. Segmenta tus contactos, revisa estadísticas.
Vertical Response
VerticalResponse es una compañía de email marketing enfocada a ayudar a que pequeñas empresas optimicen sus campañas. Ofrece un modelo innovador de pago “pay-as-you-go” que resulta bastante cómodo, pero como toda empresa pequeña, dedica casi todos sus recursos a la oferta de buenos productos.
Entre las funciones que tiene están las siguientes:
1.Herramientas de diseño o plantillas predeterminadas
2.Monitoreo de envíos
3.Reportes detallados del historial de los correos enviados
4.Servicio a clientes
Artículos relacionados:
Redes sociales en tu email marketing
7 consejos de email marketing
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