Arranca el IAB Conecta 2010
Por fin inició el IAB Conecta, un evento que tanto los organizadores como los asistentes estaban esperando con ansias. Hoy y mañana los ojos de la industria del marketing digital estarán puestos en el, si no tuviste oportunidad de venir, no te preocupes porque poco a poco que iremos dando resúmenes con lo más relevante del evento.
Bianca Lowe
Directora general de la IAB México
Dio la bienvenida al evento, dijo que se sentía orgullosa de haber podido conseguir que vinieran conferencistas de gran importancia para en el mundo del marketing digital, agradeció a los patrocinadores, a las agencias y toda la gente que hace posible que este evento se lleve a cabo.
Juan Saldivar
Presidente de la IAB México
Empezó diciendo que la industria digital ha crecido de manera significativa en los últimos 10 años, cada día la gente está más en los medios: los internautas pasan en promedio 47 min por día online, esto quiere decir que internet esta teniendo al menos 24 % de penetración.
Una de las pregunta que muchos mercadólogos se hacen, es ¿cuánto deben invertir en internet de su presupuesto total? La respuesta:entre 5% y 25%.
Más adelante, un resumen con lo más relevante de las conferencias.
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