7 consejos de personal branding
Darnos a conocer ahora es más fácil que nunca, las distintas posibilidades que nos ofrece el mundo del social media tanto para relacionarnos como para emprender nuevos proyectos, es infinita.
A lo largo de nuestro vuelo, hemos hablado de distintas redes sociales y esta no será la excepción, solo que en este caso te daremos algunas ideas que puedes aplicar para que tu camino hacia el éxito sea más sencillo.
1.Blog
Tener un blog es tener un espacio propio de expresión, en el que puedes hablar de tu proyecto, tu marca o simplemente expresar tus ideas y vivencias. El chiste es que sepan cómo eres y a que te dedicas. Te sugerimos que uses un dominio propio con tu nombre y apellido, o bien un nombre con el que mucha gente te ubica.
2.Linkedin y Xing
Ser parte de estas dos redes sociales, es como tener un curriculum online pero con varios adicionales que lo convierten en algo muy interesante. Gracias a su formato te permiten conocer a gente con tu mismo perfil para compartir ideas y proyectos, conocer a los que pueden ser tus clientes o establecer contacto con quien te puede ayudar a sacar a adelante tu proyecto.
Es fundamental combinar el networking online con el offline, porque al final lo importante es verse y tomar contacto real, pero el primer contacto a través de estas redes resulta muy útil.
3.Basecamp y Clockingit
Ante cualquier proyecto, debemos tener en mente una buena estrategia que nos lleve a conseguir los objetivos que queremos alcanzar. Existen herramientas como Basecamp y Clockingit que pueden ayudarte a la hora de elaborarla y gestionarla, así es que inténtalo.
4. Twitter/Facebook
Aunque ya lo hemos mencionado infinidad de veces, no podemos dejar de incluir en nuestra lista a Twitter, y es que este es el lugar perfecto en donde se reúnen talentos de todo tipo, desde el que realmente es un experto hasta el que ya se la creyó y jura que domina toda la esfera digital. Da igual, el chiste es que debes entrar a este espacio y empezar a compartir ideas y proyectos, lo demás se va dando poco a poco.
Por su parte Facebook, es un espacio en donde también puedes empezar a hablar de tu proyecto y a darle voz, gracias a la viralidad que lo caracteriza por lo menos más de 20 personas se enterarán de qué quieres hablarles.
5. Multimedia
Que tu proyecto tenga presencia en medios sociales multimedia como Flickr, Vimeo y Youtube te ayudará a reforzar no solo tu marca personal, sino también a difundir eficazmente el proyecto.
6.Nunca dejes de aprender
Mantenerse actualizado es fundamental, no dejes de leer blogs o sitios relacionados con tu tema de interés, siempre te ayudarán a nutrir tu idea y por supuesto a lograr más rápido tus objetivos.
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