#mktAMIPCI: Mobile Trends
Pável Álvarez de iYess nos da una muy buena explicación sobre las tendencias a seguir sobre el comercio móvil, pero sobre todo, la importancia de las aplicaciones a seguir, y las cuales seguramente le darán una fuerte presencia a tu marca en los dispositivos móviles.
La movilidad es nuestro futuro, es lo que va a regir el comercio. Lo empezamos a ver muy poco en la actualidad en México, pero en el mundo esto ya se está viviendo. Pero es muy importante recalcar que el número de dispositivos móviles conectados a Internet está aumentando de manera impresionante en nuestro país.
Lo mejor que pueden hacer las empresas es poner lo digital en contexto físico, ya que al último, los usuarios somos los que creamos el futuro, creamos tendencias.
Las 5 tendencias mobile son:
1. Apps más aplicaciones
2. GPS, servicios de localización
3. Social Networking
4. Realidad aumentada
5. Multiscreen
6. Mobile Commerce
Estas tendencias junto con una integración del 360 marketing, la dominación de tu marca, y el conocer y aprende a usar las nuevas herramientas, son aspectos obligados para tu empresa, ya lo dijimos, la empresa que no invierta en Mobile Commerce y en el desarrollo de aplicaciones para dispositivos móviles, acabarán por cavar su propia tumba.
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