Recapitulación del #mktAMIPCI
El Seminario de Marketing Avanzado, Engagement or Die!, tuvo lugar en Centro Banamex los días 20 y 21 de Agosto.
Si el fin de semana estuviste fuera, no te preocupes, aquí te damos un resumen de lo más importante que sucedió en estos dos días llenos de Mercadotecnia, publicidad, comunicación y desarrollo.
#mktAMIPCI: Follow the rabbit or your Ego!
La primer ponencia fue impartida por Engel Fonseca (@engelfonseca), VP Marketing y Publicidad AMIPCI, nos da una breve introducción sobre la situación actual del mundo digital, y nos proporciona muy buenos consejos para todos los mercadologos.
#mktAMIPCI: El ecosistema digital y su potencial
Posteriormente Victor Villar de Starcom nos presentó el tema, el ecosistema digital y su potencial, nos habla de diferentes situaciones y opciones que debemos tomar en cuenta para ser parte de un ecosistema digital.
#mktAMIPCI: El mexicano digital según IBOPE
Ibope se hizo presente con el Dr. Rubén Jara y Selene Cruz, los cuales, nos hablaron sobre el mexicano digital y nos muestran datos muy importantes del comportamiento de los mexicanos en Internet, muchas cosas han cambiado desde hace un año.
#mktAMIPCI: Muchos followers no te hace Gurú! El personal branding
Efraín Mendicuti (@efrainm) de Google, hablo sobre el personal branding, la marca personal de cada uno de nosotros y dejar nuestra ese personal branding en la vida de otros.
#mktAMIPCI: La reputación la controla el usuario
Por parte de SocialMetrix, Martín Enríquez (@martinenriquez) nos habló sobre la reputación de nuestra marca y que esta misma la controla el usuario y nos presenta diferentes datos y conceptos que son necesarios para tener un excelente manejo de tu marca en el Social Media.
#mktAMIPCI: 10 tendencias irreversibles Transmedia en México
IAB México también tuvo presencia en este evento con la colaboración de su presidente, Juan Saldivar, el cual también venía representando a Televisa Interactive, y el cual nos presentó 10 puntos básicos que debemos tener en cuenta para ingresar nuestra marca a los medios digitales.
#mktAMIPCI: Engagement, ¿métrica o excusa?
Google nuevamente se hizo presente junto con la empresa Códice, Enrique Quevedo (@equevedo) y Hebert Hernández (@heberthernandez) y respectivamente, nos dieron una excelente explicación de lo que el engagement y cómo podemos medir nuestra empresa.
#mktAMIPCI: Future Trends of User Experience
Para finalizar el primer día del #mktAMIPCI, Mauricio Angulo (@mauricioangulo) de Microsoft, nos habla sobre el concepto de UX (user experience), y las distintas maneras de identificar y como llegar a ofrecer una buena experiencia de usuario.
#mktAMIPCI: Social Commerce y tendencias
Para el segundo día de actividades, la primera ponencia estuvo a cargo de Martín Aceves (@martinaceves) de Mediagency, su tema fue Social Commerce and Trens, y nos habló sobre la relación del e-commerce con el Social Media.
#mktAMIPCI: Mobile Commerce
Joel Bary de Yellow Zebra, nos dio una gran introducción al mundo del Mobile Commerce, sus características y su gran utilidad hoy en día.
#mktAMIPCI: Mobile Trends
Posteriormente se habló sobre de las tendencias mobile, esto fue a cargo de Pável Álvarez, (@PAVKA) de iYess, nos dio una muy buena explicación sobre las tendencias a seguir sobre el comercio móvil, pero sobre todo, la importancia de las aplicaciones a seguir, y las cuales seguramente le darán una fuerte presencia a tu marca en los dispositivos móviles.
Para finalizar el día y el seminario, Pedro Moreno de XSN Group y Alejandro Rodriguez de Campus Marketing. nos hablaron sobre el advergaming, explican de una forma excelente el termino Advergaming, el cual es un herramienta publicitaria muy poderosa que las empresas tienen que tomar muy en cuenta, ya que es un mercado bastante grande y que en ocasiones puede llegar a tener más impacto que los medios tradicionales como la TV.
#mktAMIPCI: Los videojuegos como herramienta publicitaria, Advergames
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