5 herramientas de Twitter para mercadólogos
Twitter es una herramientas principal para todos aquellos mercadólogos que hayan integrado a sus estrategias el marketing digital, es sin duda alguna, una herramienta que casi de forma obligatoria tienes que usar.
Primero, hay que tener claro que lo más importante son las dos cosas siguientes, la cantidad de followers que tengas y la interacción que tengas con ellos mismos, es esencial que tengas muy en mente estas dos situaciones. Tener cientos o miles de seguidores es muy bueno, pero también hay que saber como manejar y mantener un relación con todos ellos, lo cual nos dará una buena experiencia de usuario por este medio más la recomendación, la cual nos dará a su vez más seguidores.
Muchas empresas desean que sus seguidores lean sus noticias, promociones, artículos, menciones, etc por Twitter y que ellos tengan esa necesidad de dar un retweet, así eso se convierte en una cadena de difusión de tu marca.
Ojo, el Twitter no lo va hacer por si solo, recuerda que es una herramienta y el que la maneja eres tu, dependerá de ti la forma, las palabras y las frases con las que quieras transmitir algo para que a los usuarios les agrade y sientan esa necesidad de difundir lo que están leyendo, como mercadólogo, tienes que saber lo que es crear una necesidad.
Pero, volviendo al asunto del número de seguidores, es obvio que para que tu marca tenga un gran alcance en Twitter y se difunda en la cantidad posible, se necesita un buen número de followers, así que a continuación te facilitamos un poco la tarea de conseguir mas seguidores para tu cuenta con estas 5 herramientas que te ayudarán a aumentar tu numero de seguidores. Muchos creen en la ley del follow x follow, tal vez ese pensamiento te sirva y en cuanto empieces a seguir a más personas ellas te seguirán, pero finalmente el hecho es crear una necesidad al usuario de seguirte y después de que difunda tu información, así que nuevamente insistimos, dependiendo de la calidad de tu contenido tendrás la cantidad de seguidores que desees, y para ir al siguiente paso también depende de como interactues con ellos.
1.Blast Follow
Esta aplicación es indispensable para encontrar personas que están dentro de tu target y más allá, con un solo click les podrás follow a todos.
Nota: Esta aplicación te podrá bloquear de Twitter si sigues a grupos de más de 1000 usuarios o usar multiples hashtags a la vez, no abuses de Blas Follow.
2.Tweepi
Retomando la introducción de este artículo,Tweepi te permite dar unfollow a las personas que no han seguido esa ley de follow x follow o que digamos, no han sido reciprocos. No decimos que esto sea necesario, pero en ocasiones puede que te sea útil. Hay ocasiones en que hay que ser cuidadosos en dejar de seguir a alguien que preferentemente, es mejor seguirlo.
3.twAitter
Sabemos que es importante estar presente en el Twitter durante todo el día para que no te pierdas tu o tus tweets. Así que esta herramienta te será de mucha ayuda, ya que te permite agendar tus tweets por adelantado.
4.TweetDeck
Una vez que ya conseguiste a una buena cantidad de followers, necesitarás organizarte a ti y a ellos, y ponerles un ojo encima a los que más te interesen. Esta aplicación te permitirá ver en una sola ventana, los tweets de tus following, tus @menciones, los mensajes directos que te han enviado y los nuevos followers, organizar tus listas, una buena herramienta para manejar tu cuenta de Twitter.
5.TweetChat
Esta herramienta te permite aislar una conversación basada en un solo hashtag. Esto es importante ya que hay hashtags que se usan a diario o en un día de la semana en particular, así que ya tendrás ubicados a todos los que usen ese hashtags y realizar diferentes cosas como encuestas, entrevistas o platicas con esas personas que tienen ese interés en común.
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