8 herramientas gratuitas para manejar tu reputación online
Las redes sociales, los sitios Web, los blogs, foros y demás herramientas digitales, se han convertido en un principal movimiento de marketing viral en todo el mundo.
Es impresionante la cantidad de comentarios, frases, preguntas y simples palabras que pueden tener incrustada tu marca en tan solo unas horas, aun sin estar estar llevando a cabo una estrategia de marketing digital.
Sin embargo, se tiene que reconocer a una empresa que hoy en día ya está desarrollando y aplicando estrategias de marketing digital para sus servicios y/o productos.
Hay que recordar que es muy importante que, como en cualquier otra estrategia, se tiene que medir en números los resultados que nos están dando las estrategias de marketing digital, sin embargo, debido a la gran masa de contenido que existe en la red, también es de vital importancia saber lo que están hablando de ti en las redes sociales o en los blogs y foros más importantes que tengan con ver con nuestra industria.
Tener conocimiento de lo que dicen de nuestra marca en la Web es relevante tanto para comentarios positivos, y por supuesto, por si están destrozando a nuestra marca en este medio. Claro que después de haber realizado una buena investigación de esto, toda la información que tengas, sirve para un análisis profundo, compararlo con resultados en los medios tradicionales, y posterior a que tengas este gran feedback, puedes tomar decisiones sobre el cambio de estrategias o planeación.
Así que a continuación te compartimos 8 herramientas gratuitas que te serán de mucha utilidad para monitorear los comentarios, preguntas o cualquier cosa que incluya el nombre de tu marca, y con esto, administrar de manera correcta la reputación online de tu producto, servicio o marca.
1.Brandfo
Monitorea de forma sencilla y rápida opiniones, resultados de noticias, imágenes y videos en medios, foros y blogs sobre la palabra clave que tu desees.
2.Google Alerts
Una herramienta indispensable en el monitoreo de tu marca, puedes administrar y actuar sobre cualquier opinión de forma inmediata desde tu correo.
3.ReputacionXL
Monitorea diferentes URLs y keywords, y recibe alertas.
4.ReviewPro
Util herramienta para el sector hotelero, encuentra opiniones y comentarios de más de 60 sitios Web, menciones en fotos, videos de agencias de viajes, YouTube, Flickr, Picasa y más.
5.Whostalkin
Una de las herramientas con más tiempo y de las mejores, con categorías predefinidas.
6.Xople
Una forma diferente de monitoreo, usa formato OPML y es basado en RSS.
7.SamePoint
Herramienta basada en redes sociales, permite ver la actividad de tu marca en tiempo real.
8.Social Mention
Probablemente, la herramienta gratuita de monitoreo más completa que existe.
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