10 herramientas para monitorear a tu competencia
Una de las bases y reglas del marketing es estar al pendiente de lo que realiza la competencia para saber en dónde estamos posicionados y que es lo que podemos realizar para tratar de estar a la vanguardia, seguir tendencias y por supuesto, estar un paso adelante de la competencia.
Claro que siempre se tiene que hacer de buena manera y sin caer en practicas desleales y hasta ilegales, así que a continuación te compartimos una lista con 10 herramientas para espiar y monitorear legalmente a tu competencia en línea.
1.Attention Meter
Una comparación entre diferentes medidores de sitios Web.
2.Web Page Speed Analyzer
Analiza la velocidad de un sitio.
3.Way Back Machine
Ofrece archivos antiguos de un sitio.
4.Google Insights for Search
Compara los patrones de búsqueda a través de diferentes regiones, categorías y más.
5.Google Trends para sitios Web
Ingresa hasta 5 tópicos y observa la frecuencia con que esos temas son buscados.
6.Xinu Returns
Te permite tener un reporte de múltiples sitios Web de su comportamiento en los motores de búsqueda.
7.FeedCompare
Compara las suscripciones y tamaño de tus RSS con los de la competencia.
8.AideRSS
Identifica cuál de los temas y posts son los que crean mas engage en el sitio Web de tu competencia.
9.Statbrain
Monitorea el número de visitas de un sitio Web.
10.Website grader
Una herramienta que mide la efectividad del marketing en un sitio Web.
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